Sabritas Moradas – Premium Purple Potato Chips

★★★★★4.8/5· thousands of reviews

Our Sabritas Moradas bring the vibrant taste of authentic purple potato chips to your snack time. We craft each batch using premium purple potatoes harvested at peak ripeness, then slice them to our signature thin-cut standard for maximum crunch. The natural sweetness of purple potatoes pairs perfectly with our traditional Mexican seasoning blend.

These chips deliver bold flavor in every bite, combining sea salt with a hint of lime and chile that honors our Mexican heritage. Whether you’re enjoying them solo, pairing with your favorite salsa, or sharing at gatherings, Sabritas Moradas offer a distinctive snacking experience that stands out from ordinary potato chips.

  • Made with 100% real purple potatoes for authentic color and flavor
  • Signature thin-cut slicing for superior crunch and texture
  • Traditional Mexican seasoning with sea salt, lime, and chile
  • Gluten-free and suitable for vegetarian diets
  • Available in 62g individual bags and 170g family-size bags
Made with 100% real purple potatoes for authentic color and flavorSignature thin-cut slicing for superior crunch and textureTraditional Mexican seasoning with sea salt, lime, and chileGluten-free and suitable for vegetarian dietsAvailable in 62g individual bags and 170g family-size bags
Build quality
Everyday use
Value
Durability
Style

The Purple Potato Difference

The Purple Potato Difference

Purple potatoes are the heart of our Sabritas Moradas recipe. Unlike standard yellow or white potatoes, purple varieties contain natural anthocyanins that give them their distinctive color and provide a subtly sweeter, earthier flavor profile.

We source our purple potatoes from trusted growers who understand the importance of harvest timing and quality standards. Each potato is inspected before processing to ensure it meets our specifications for size, moisture content, and starch levels. This attention to detail means every chip achieves the perfect balance of crispy texture and bold taste.


Seasoning & Flavor Profile

Seasoning & Flavor Profile

Our traditional Mexican seasoning blend defines the Sabritas Moradas experience. We start with fine sea salt harvested from coastal waters, then layer in bright lime essence and carefully calibrated chile heat that builds gradually without overwhelming your palate.

The seasoning ratio is calculated to complement the natural sweetness of purple potatoes rather than mask it. Each chip receives an even coating during our tumbling process, ensuring consistent flavor from the first bite to the last. This is the same seasoning philosophy we’ve used across our product line for generations.


Packaging & Freshness Guarantee

Packaging & Freshness Guarantee

We package Sabritas Moradas in specially designed bags that protect against moisture, light, and oxygen – the three enemies of chip freshness. Our 62g individual bags are perfect for on-the-go snacking, lunch boxes, or portion control, while our 170g family-size option serves groups and frequent snackers.

Every bag features a resealable closure on the family size to maintain crispness after opening. We recommend consuming chips within three days of opening for peak texture and flavor. Store in a cool, dry place away from direct sunlight and heat sources.


More Classic Sabritas Flavors

Sabritas Adobadas
Sabritas Adobadas
Chile adobo seasoned potato chips with smoky, tangy flavor
Try Adobadas →
Sabritas Flamin' Hot
Sabritas Flamin’ Hot
Intensely spicy chips with our signature Flamin’ Hot seasoning
Feel the Heat →
Sabritas Sal y Limón
Sabritas Sal y Limón
Classic salt and lime chips for bright, refreshing flavor
Shop Sal y Limón →
Sabritas Habanero Limón
Sabritas Habanero Limón
Habanero chile and lime combination for bold heat lovers
Explore Habanero →
Sabritas Crema y Especias
Sabritas Crema y Especias
Creamy seasoning blend with Mexican spices for smooth flavor
Discover Crema →
Sabritas Originales
Sabritas Originales
Our classic lightly salted potato chips that started it all
Back to Basics →

What people are saying

4.8
★★★★★
Based on verified reviews
Customer product photo
Customer product photo
C
Carmen R.
Verified buyer
★★★★★
The purple potato flavor is incredible
I’ve tried dozens of potato chip brands and Sabritas Moradas are genuinely different. The purple potatoes have a naturally sweeter taste that works perfectly with the lime seasoning. My whole family requests these now instead of regular chips.
M
Miguel A.
Verified buyer
★★★★★
Perfect crunch every time
These chips stay crispy even after the bag has been open for a day. The thin cut makes each chip delicate but substantial enough to scoop salsa. I keep the family size bag stocked in my pantry year-round.
R
Rosa G.
Verified buyer
★★★★☆
Great for parties and gatherings
I served Sabritas Moradas at my daughter’s quinceañera and guests kept asking what brand they were. The purple color makes the snack table look more interesting and the flavor impressed everyone who tried them.
J
Javier L.
Verified buyer
★★★★★
Authentic Mexican chip flavor
As someone who grew up eating Sabritas in Mexico, these taste exactly like I remember. The seasoning hits that perfect balance of salt, lime, and chile without being too spicy. Worth every peso.
P
Patricia M.
Verified buyer
★★★★★
My kids love the color and taste
My children were skeptical about purple chips at first but now they’re obsessed. It’s become a fun after-school snack that they actually get excited about. I appreciate that there are no artificial colors involved.
E
Eduardo F.
Verified buyer
★★★★☆
Best with homemade guacamole
I use Sabritas Moradas exclusively when I make guacamole for guests. The sturdy texture handles thick dips beautifully and the lime flavor complements avocado perfectly. These have replaced tortilla chips at my house.

Everything You Need to Know About Sabritas Moradas

Sabritas Moradas are made with 100% real purple potatoes instead of standard yellow or white varieties. Purple potatoes have a naturally sweeter, earthier flavor profile and contain anthocyanins that give them their distinctive color. We combine these premium potatoes with our traditional Mexican seasoning blend of sea salt, lime, and chile for a unique snacking experience you won’t find in conventional potato chips.

Sabritas Moradas have a mild-to-medium heat level. The chile seasoning is noticeable but approachable for most snackers, including those who prefer less intense spice. The heat builds gradually and is balanced by bright lime notes and the natural sweetness of purple potatoes. If you enjoy our classic Sabritas flavors, you’ll find the spice level comfortable and flavorful rather than overwhelming.

We offer Sabritas Moradas in two convenient sizes. Our 62g individual bags are perfect for on-the-go snacking, lunch boxes, or portion control. For families and frequent snackers, our 170g family-size bags provide more chips and include a resealable closure to maintain freshness after opening. Both sizes are available through our online store and select retail partners.

Store your Sabritas Moradas in a cool, dry place away from direct sunlight and heat sources. Keep the bag sealed until you’re ready to enjoy them. For family-size bags, use the resealable closure after opening and consume within three days for peak crispness and flavor. Avoid storing chips in humid environments like near the stove or in refrigerators, as moisture can compromise their texture.

Yes, Sabritas Moradas are both gluten-free and suitable for vegetarian diets. Our ingredients include only purple potatoes, vegetable oil, sea salt, natural lime flavor, chile powder, and citric acid. We do not add gluten-containing ingredients, MSG, or animal products. Always check the package label for the most current ingredient information and allergen details.

While Sabritas Moradas are delicious straight from the bag, they’re versatile enough for creative cooking. Crush them as a crunchy topping for elote or pozole, use them as a breadcrumb substitute for coating proteins, or crumble them into salads for added texture and flavor. Many customers also use them to create unique nachos or as a colorful addition to party platters alongside other chip varieties.

The SKU 1100 is our internal product code for Sabritas Moradas that helps with inventory management and ordering. When you see 1100 on packaging or order forms, it confirms you’re getting our authentic purple potato chips with traditional Mexican seasoning. This code ensures you receive the correct product whether you’re ordering online, through retailers, or directly from our distribution partners.

Discover More Sabritas Flavors
From classic to bold, find your perfect snack in our complete collection